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8. Charts

8.8 Waterfall and Funnel

  • Waterfall (Excel 2016+) – how a starting value becomes an ending value through ups and downs.
  • Funnel (Excel 2019 / Microsoft 365) – stages that shrink (app visits → cart → checkout → delivered).

Waterfall example (fictional, Pune, ₹ lakh):

Step Value
Oct Sales 5.0
New customers +0.8
Diwali basket growth +0.9
Cancellations -0.4
Returns -0.2
Nov Sales 6.1

About this data: Teaching sample for a fictional shop “Pearl Textiles”. Figures and names (e.g. Vikram Rao) are made up for this lesson on waterfall and funnel.

Steps in Excel

  1. Select the table › Insert › Charts › Insert Waterfall, Funnel, Stock, Surface or Radar Chart › Waterfall.
  2. Click the Nov Sales bar twice (select that one point) › right-click › Set as Total. Do the same for Oct Sales if needed.
  3. Funnel: stages and counts (Visits 50,000 → Cart 12,000 → Checkout 8,500 → Delivered 7,900) › Funnel.

Ravindra Bagale's Tip

In a waterfall, if the last bar isn't "Set as Total", it also floats up as just another change – many students' charts look wrong. Set the start and end bars as totals. Check that the waterfall's total adds up (5.0 + 0.8 + 0.9 − 0.4 − 0.2 = 6.1).

Worked example — waterfall and funnel

Why

Priya Deshmukh in Pune and Anna Kowalski abroad both need a clear, repeatable way to use waterfall and funnel on a Maple Bakery Co sheet without breaking totals.

What

Waterfall And Funnel is the Excel idea this page teaches. We will walk one tiny example end to end.

How

  1. Open a blank sheet. In A1 type a short label for waterfall and funnel.
  2. Enter a small made-up value for Priya Deshmukh using € where money appears.
  3. Add a second value for Anna Kowalski using ₹ so you see mixed currencies stay numeric.
  4. Apply the method from this lesson step by step (menu or formula as shown above).
  5. Check the result still works inside SUM or a simple check cell.

Formula / action

Follow the formula or ribbon steps shown in this lesson (keep values numeric).
Result: The demo cell shows the expected result for Maple Bakery Co's sample row.
Meaning: Once waterfall and funnel is correct on one row, copy the same pattern down the column.

Practice tasks (10+)

Try these on a blank sheet. Open a hint only if you are stuck. No quiz — just practice.

1. Rebuild the smallest example of waterfall and funnel on a blank sheet for Pearl Textiles.

Hint: Use only the steps on this page. Keep numbers numeric.

2. Change one input for Priya Deshmukh and confirm the result updates.

Hint: If the result is stuck, check absolute vs relative references.

3. Repeat the same steps with a £ or € value for Sophie Martin.

Hint: Formatting must not break SUM.

4. Write the result meaning in one plain sentence next to the cell.

Hint: Imagine explaining it to a new joiners.

5. Add a second row and fill the method down.

Hint: Double-click the fill handle if the pattern is consistent.

6. Break the example on purpose, then fix it using this lesson.

Hint: Common break: text instead of a number.

7. Apply waterfall and funnel to a 5-row made-up Pearl Textiles table.

Hint: Keep column headers clear.

8. Check your answer with a simple total or COUNT.

Hint: A wrong total usually means a format or key mismatch.

9. Swap ₹ and $ on one column and re-check totals.

Hint: Stored values stay the same; only the display changes.

10. List two mistakes beginners make with waterfall and funnel.

Hint: Look back at the tip box on this page.

11. Teach the steps out loud in under one minute.

Hint: Why → What → How.

12. Save the sheet as PearlTextil_practice.xlsx.

Hint: Use a clear file name for class.

Loading practice tasks...

  1. Total billable hours (Easy): Add up Billable hours in D2:D11.
  2. Average rate (Easy): Average of the Rate per hour (₹) column, rounded to 2 decimals.
  3. Rows in Cloud (Easy): How many rows have Category/group "Cloud"? (column B)
  4. Largest billable hours (Easy): The largest value in D2:D11.
  5. Billable hours for Cloud (Medium): Total of the Billable hours column where Practice is "Cloud".
  6. Cloud in Chennai (Medium): Total of the Billable hours column where Practice is "Cloud" and City is "Chennai".
  7. Best in Cloud (Medium): Largest E2:E11 value where B is "Cloud".
  8. Value of row 2 (Medium): Multiply the first-row Billable hours by the first-row Rate per hour (₹).
  9. Look up Noah Wilson (Medium): The Billable hours for "Noah Wilson" (use a lookup on column A).
  10. Total value (Hard): Sum of D times E for all rows.
  11. Share of Cloud (Hard): Share of D2:D11 that is "Cloud", rounded to 3 decimals.
  12. Total "Billable hours" for Testing (Hard): Add up the "Billable hours" column for the rows where "Practice" is "Testing".
  13. Above average? (Hard): "Above" if E2 is above the average of E2:E11, else "Below".

Quick revision cards

Three standalone cards. Each one explains the idea with its own example. Scan the QR to open this lesson.

Revision card 1: What is Waterfall And Funnel?
Card 1: What is Waterfall And Funnel? · Download PNG
Revision card 2: Tiny example — Waterfall And Funnel
Card 2: Tiny example — Waterfall And Funnel · Download PNG
Revision card 3: Checklist — Waterfall And Funnel
Card 3: Checklist — Waterfall And Funnel · Download PNG