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14. Visuals and Their Formatting

14.3 Choose the Right Chart

Start with a problem

Zoya must present three questions to Rani: which city sells most, how sales moved from April to May (FY 2026-27), and what share each category has. She is about to put all three in pie charts.

Explain simply

Pick the chart from the question: comparing items, then bar or column; change over time, then line; part of a whole with few parts, then donut or 100% bar; two measures across many items, then scatter; one number, then card; number against a target, then KPI or gauge.

Show the data

Question Data needed
Which city sells most? Total Sales by City
How did sales move Apr, then May? Total Sales by Month
What share does each category have? Total Sales by Category

About this data: This table uses columns: Question, Data needed. This table uses columns: Question, Visual, Answer. This table uses columns: Question type, Best visuals, Quick-commerce example, Avoid. This table uses columns: Wrong result, Reason, Correction. Values shown are the lesson examples already on this page (not a new dataset).

Fictional sample data. Practice file: visuals_orders_apr_may_2026.csv (source: src/practice/).

Demonstrate

  1. Write each question in one sentence on paper.
  2. Underline the word that tells the shape: most (compare), move (trend), share (part of whole).
  3. Insert a Clustered bar chart for the city question.
  4. Insert a Line chart with Order Date (Month level) for the trend question.
  5. Insert a Donut chart with Category for the share question.

Show the result

Chart chooser table, sample layout with fictional data

Your result should look like this (fictional sample):

Question Visual Answer
Which city sells most? Bar Pune ₹850
Apr, then May trend Line ₹900, then ₹1,200 (+33.3%)
Category share Donut Dairy 50.0%, Snacks 31.0%, Fruits 19.0%

Explain what happened

Each visual uses the same Total Sales measure. Only the field on the axis changes, so the filter context changes: per city, per month, per category.

Explore further

  • Use a table when people must read exact values.
  • Avoid 3-D and more than five donut slices.

Detailed reference for this lesson:

Start with the question, then pick the visual.

Question type Best visuals Quick-commerce example Avoid
Compare categories Clustered bar/column Orders by City; Sales by Category Pie with many slices, 3D effects
Trend over time Line, area Daily orders (Diwali/Ganeshotsav spikes); Sales vs Sales LY Bars for 365 days
Composition (part-to-whole) Stacked/100% stacked bar, donut (2–4 parts), treemap Payment Mode mix per City; Platform share Pie for > 5 categories
Change from start to end Waterfall Gross sales, then discounts, then delivery fees, then net Line chart
Relationship between two measures Scatter / bubble Orders vs Avg Delivery Time per dark store Two separate bar charts
Distribution Column chart of bins (Module 12.6), box-plot custom visual Delivery time in 5-min bins Average only
Ranking change over time Ribbon chart Category rank by month Many lines crossing
Process stages Funnel Placed › Packed › Out for delivery › Delivered Pie
Single KPI Card, Card (new), KPI, gauge AOV; % Under 10 Mins vs target A table with one cell
Geography Map / Azure map / filled map (Module 15) Orders by dark store location A map when location is not the point
Details / exact numbers Table, matrix Order list; City × Month matrix Charts with 50 labels
Root cause Decomposition tree, key influencers Why are Nagpur deliveries slow? Guesswork

He table phone madhe photo kadhun theva – kontahi chart nivadtana kaamala yeil.

Ravindra Bagale's Tip

A common mistake is choosing a chart because it looks attractive instead of because it fits the question. Use the table in this section: comparison, then bar, trend, then line, part-to-whole with few categories, then donut or 100% bar, relationship, then scatter. When unsure, a sorted bar chart is almost always readable. Try it once more, then move on.

Fix common mistakes

Wrong result Reason Correction
A pie with 15 slices nobody can read Part-of-whole chart for many items Use a sorted bar chart
Line chart with City on the axis Line implies continuity in time Use a bar chart for categories
Trend shows Jan before Apr in an FY report Calendar sort, not FY Sort by an FY month number column (Apr = 1)

Practise independently

Practice task

For the question Did Amazon Now or Blinkit earn more? choose a visual and give the answer.

Hints
  • Two items compared, then bar or column.
  • Sum Amount by Platform.
Solution

Clustered column chart: Blinkit ₹1,100, Amazon Now ₹1,000.

Think like a professional

Interviewers often ask how do you choose a chart? Answer with the question-first rule and one example from your project. It shows you design for decisions.

Ravi Sir's Cards for this lesson

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