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23. Report and Dashboard Design Principles: Cards

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Revision cards

Start with the audience and questions. A report that tries to answer everything answers nothing well.
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Lesson: 23.1 Start With the Audience and Questions

Layout. Users read from top-left. A clear layout leads their eyes.
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Lesson: 23.2 Layout

Colour. Too many colours make it hard to see what matters.
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Lesson: 23.3 Colour

Themes. Formatting each visual by hand is slow and uneven.
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Lesson: 23.4 Themes

Storytelling with data. Numbers alone don’t tell users what to do.
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Lesson: 23.5 Storytelling With Data

Accessibility. Some users cannot see colours well, or use a keyboard or screen reader.
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Lesson: 23.6 Accessibility

Worked KPIs on the overview page. The overview must answer “how are we doing?” in seconds.
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Lesson: 23.7 Worked KPIs on the Overview Page

How to decide a KPI. Too many KPIs hide the important ones.
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Lesson: 23.8 How Shraddha Decides a KPI

Interview cards

How do you decide which KPIs to show? I start from the business goals and the users’ questions. A KPI must link to a goal, have a target, be measurable and lead to action.
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Lesson: 23.8 How Shraddha Decides a KPI

Comparison cards

Theme vs manual formatting. Both change how visuals look.
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Lesson: 23.4 Themes