36.20 Government and NGO
Ward offices and camp leads are asked three things: did the application close inside the promised days, did the benefit reach the people on the target list, and was the grant spent on that reach. Events held is the vanity metric. The offices below are fictional. They are not PMC, NMC, or any real scheme's figures. Do not quote them as a government result.
| KPI | What the number means | Who uses it | Action it drives |
|---|---|---|---|
| Closed in 7 days % | Applications closed inside 7 days divided by applications received. | Ward officer | The ones outside 7 days are a named pile, not a percentage to admire. |
| Reach % | Beneficiaries reached divided by the target. | Camp lead, programme officer | Under target with money left: go to the list. Under target with money gone: the spend was not the benefit. |
| Grant utilisation | Rupees spent divided by the grant. | Accounts | 100% spent is not success if reach is 40%. |
Fictional sample rows. One month.
| Office | City | Applications | Closed in 7 days | Target people | Reached | Grant | Spent | Events |
|---|---|---|---|---|---|---|---|---|
| Ward office | Pune | 100 | 80 | 200 | 150 | ₹1,00,000 | ₹70,000 | 2 |
| Health camp | Nashik | 80 | 72 | 120 | 120 | ₹60,000 | ₹58,000 | 1 |
| Camp | Kolhapur | 60 | 24 | 100 | 40 | ₹80,000 | ₹80,000 | 8 |
| Ward office | Nagpur | 90 | 63 | 150 | 90 | ₹90,000 | ₹45,000 | 1 |
| Camp | Mumbai | 40 | 36 | 80 | 70 | ₹40,000 | ₹30,000 | 1 |
| Ward office | Sambhaji Nagar | 70 | 28 | 100 | 30 | ₹70,000 | ₹65,000 | 6 |
Worked from those rows.
- Applications 440. Closed in 7 days 303. Target 750. Reached 500. Grant ₹4,40,000. Spent ₹3,48,000. Events 19.
- Closed in 7 days is 303 ÷ 440 = 68.9%.
- Reach is 500 ÷ 750 = 66.7%.
- Utilisation is 3,48,000 ÷ 4,40,000 = 79.1%.
Pune ward: closed 80 ÷ 100 = 80.0%, reach 150 ÷ 200 = 75.0%, utilisation 70,000 ÷ 1,00,000 = 70.0%, events 2. Nashik camp: closed 72 ÷ 80 = 90.0%, reach 120 ÷ 120 = 100%, utilisation 58,000 ÷ 60,000 = 96.7%, events 1. Kolhapur camp: closed 24 ÷ 60 = 40.0%, reach 40 ÷ 100 = 40.0%, utilisation 80,000 ÷ 80,000 = 100%, events 8.
| Good KPI | Vanity metric | |
|---|---|---|
| From the same rows | Kolhapur reach 40.0% and 7-day closure 40.0% | Kolhapur 8 events and 100% of the grant spent |
| Why | Sixty people on the target list were not reached, and 36 applications waited past 7 days. | The event calendar and the "grant fully used" line look like a successful month. |
What the manager does. The Nashik camp lead is the pattern: one event, the whole target list reached, almost the whole grant used on that reach. The Pune ward officer clears the 20 applications that missed 7 days before booking another camp. ₹30,000 of the Pune grant is still unspent, and 50 people on the target list were not reached. That is the week's work. The Kolhapur lead stops the event series. Eight events spent ₹80,000 and reached 40 people. Sambhaji Nagar is the same vanity: 6 events, reach 30 ÷ 100 = 30.0%, closed in 7 days 28 ÷ 70 = 40.0%.
Ravindra Bagale's Tip
Friends, many students call 100% utilisation an achievement. Money running out does not mean people were reached. Keep Reach % and 7-day closure next to it. An event count is never a KPI until it shows the people on the event list. Remember this rule.
Ravindra Bagale's Tip – मराठी
मित्रांनो, बरेच students 100% utilisation ला achievement म्हणतात. पैसा संपला म्हणजे लोकांपर्यंत पोहोचलो असं नाही. Reach % आणि 7-day closure शेजारी ठेवा. Event list वरचे लोक दाखवत नाही तोपर्यंत event count कधीच KPI नाही. हा नियम लक्षात ठेवा.
Ravindra Bagale's Tip – हिंदी
दोस्तों, बहुत से students 100% utilisation को achievement कहते हैं. पैसा ख़त्म होने का मतलब लोगों तक पहुँचना नहीं है. Reach % और 7-day closure साथ रखो. जब तक event list के लोग न दिखाए, event count कभी KPI नहीं है. यह नियम याद रखो.
Thodkyaat sangaycha tar (quick recap)
KPI mhanje formula shabdat, kon vaparto, ani ya aathavdyat kay karaycha. Vanity metric tyach rows madhun kadha, nahitar farak dist nahi. Ya module madhle sagale aakde fictional sample data aahet. Interview madhe "practice file" mhana, company che result mhanu naka. AOV, cancellation, return %, achievement, variance, CASA, NPA, loss ratio, occupancy, conversion, scrap, days of cover, on-time, attrition, CPA, ROAS, pass %, RevPAR, churn, utilisation, ani ward-office reach: pratyekala numerator ani denominator ahe. Dashboard var fakt to aakda theva jo Monday cha nirnay badalto.