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36. KPI in All Industries

36.16 Hospitality

Hotel interviews ask occupancy, ADR (average daily rate), and RevPAR (revenue per available room). Restaurant covers can be busy while rooms are empty. These lodges are fictional names for class, not a hotel chain's filing.

KPI What the number means Who uses it Action it drives
Occupancy Room-nights sold divided by room-nights available. Front office manager Low occupancy is a rate or a channel problem. Covers do not fill rooms.
ADR Room revenue divided by room-nights sold. Revenue manager A falling ADR with full rooms may be discounting. Say so.
RevPAR Room revenue divided by room-nights available. Occupancy times ADR. General manager This is the one number that stops a discount war.

Fictional sample rows. One month. Available room-nights are rooms × nights, already multiplied.

Property City Available Sold Room revenue Covers
Shivaji Nagar lodge Pune 600 420 ₹8,40,000 900
Kothrud lodge Pune 300 150 ₹4,50,000 800
Nashik Road lodge Nashik 300 240 ₹3,60,000 400
Gangapur lodge Nashik 200 160 ₹2,40,000 350
Kolhapur lodge Kolhapur 400 200 ₹5,00,000 700
Nagpur lodge Nagpur 500 250 ₹3,75,000 650

Worked from those rows.

  • Available 2,300. Sold 1,420. Room revenue ₹27,65,000. Covers 3,800.
  • Occupancy is 1,420 ÷ 2,300 = 61.7%.
  • ADR is 27,65,000 ÷ 1,420 = ₹1,947 (nearest rupee).
  • RevPAR is 27,65,000 ÷ 2,300 = ₹1,202 (nearest rupee). RevPAR is also occupancy times ADR. Use the unrounded figures (1,420 ÷ 2,300, and 27,65,000 ÷ 1,420) if you multiply; rounding each factor first can move the rupee.

Pune (both lodges): available 900, sold 570, revenue ₹12,90,000. Occupancy 570 ÷ 900 = 63.3%. ADR 12,90,000 ÷ 570 = ₹2,263. RevPAR 12,90,000 ÷ 900 = ₹1,433. Nashik (both): available 500, sold 400, revenue ₹6,00,000. Occupancy 400 ÷ 500 = 80.0%. ADR 6,00,000 ÷ 400 = ₹1,500. RevPAR 6,00,000 ÷ 500 = ₹1,200.

Kothrud alone: occupancy 150 ÷ 300 = 50.0%, ADR 4,50,000 ÷ 150 = ₹3,000, RevPAR 4,50,000 ÷ 300 = ₹1,500, covers 800.

Good KPI Vanity metric
From the same rows Kothrud occupancy 50.0% and RevPAR ₹1,500 Kothrud 800 covers
Why Half the rooms were empty. The rate on the rooms that sold is high, so the building still made RevPAR. The restaurant looks like the busiest property in Pune. It does not pay the empty rooms.

What the manager does. The Pune manager does not add a dinner promotion at Kothrud. The empty 150 room-nights are the job (a lower midweek rate, or a stop on a discount that is not in this table). The Nashik manager is fuller (80%) at a lower ADR (₹1,500). The test in the practice file is a higher weekend rate, not more covers. Shivaji Nagar is the Pune pattern to keep: 420 ÷ 600 = 70.0% occupancy and ADR 8,40,000 ÷ 420 = ₹2,000.

Ravindra Bagale's Tip

A common mistake is calling RevPAR the ADR. ADR uses only the nights that were sold. RevPAR also counts the empty nights. The money from an empty room is zero; RevPAR shows that, ADR does not. Remember this.