Ads Basics: Google and Meta Ideas (No Invented Fees)

Why this matters

Paid ads are common for coaching, clinics (within policy), D2C and local services. This chapter teaches structure and safety — not “guaranteed leads”. Fees and bids change; we never invent them on this site.

What you will learn

You will sketch campaign → ad group/set → ads, match landing pages, and list policy red flags. Live spend decisions belong to the business owner.

How to do it

Follow each platform’s India advertising policies. Restricted categories need extra care.

Steps (do these in order)

1. Step 1 — Offer clarity. One sentence offer + who it is for + next step (WhatsApp / form). If unclear, do not boost yet.
2. Step 2 — Structure. Campaign goal → ad sets/groups with audience or keywords → ads with headline and creative.
3. Step 3 — Landing match. Ad says “Diwali gift box Pune” → page must show that product, not a generic home page.
4. Step 4 — Tracking. Know how you will count enquiries before spending. Link to chapter 4 habits.
5. Step 5 — Policy red flags. Misleading claims, before/after health spam, targeting misuse — reject these creatives.

Practice

• Write one ad headline + description + landing URL path for your fictional brand.
• List five claims you will never put in ads.